The cinematic landscape is rapidly evolving, especially as streaming services increasingly seek to carve out their space within traditional theatrical norms. Greta Gerwig’s streaming adaptation of C.S. Lewis’s beloved “The Chronicles of Narnia” marks a pivotal moment in this transition, as it prepares for a significant two-week IMAX global debut ahead of its Netflix release. Scheduled for an exclusive release in 90 countries across 1,000 IMAX theaters beginning on Thanksgiving Day 2026, this much-anticipated adaptation promises to blend the grandeur of the big screen with the convenience of streaming.
The timing of this release is both strategic and daunting, positioned squarely amid a competitive Thanksgiving box office period. Lionsgate’s “The Hunger Games: Sunrise on the Reaping” and an untitled Warner Bros. event film are both slated for release just days prior. In addition, an untitled Disney animated movie will join the fray on November 25, 2026. Historical precedents suggest that the holiday season can be a battlefield for studios vying for IMAX and premium large format screens, evidenced by last year’s competition between major family releases like “Moana 2” and “Wicked.” The 2026 Thanksgiving weekend is shaping up to generate similar dynamics, leading to speculation about how Gerwig’s “Narnia” will perform against such fierce competition.
The decision to screen “Narnia” in IMAX denotes a significant evolution in Netflix’s strategy concerning theatrical releases. Traditionally, streaming platforms have approached cinema as an ancillary opportunity rather than a primary mode of distribution. However, Gerwig’s film is signaling a potential shift in this thinking. Studios have long recognized that IMAX screens can boost opening weekend figures and cement a film’s cultural relevance through the immersive experience they provide. Netflix’s embrace of IMAX raises questions about their long-term plans regarding the theatrical space and whether they will convert more films into mainstream cinematic events.
Nostalgia plays a critical role in the marketing of “Narnia,” a series that has delighted generations. Netflix’s history of leveraging theatrical releases for awards consideration and extensive marketing campaigns adds weight to the upcoming IMAX run. Previously, the streaming giant used limited theatrical engagements for films like Rian Johnson’s “Glass Onion,” which resulted in underwhelming box office numbers despite substantial marketing. With such experiences behind them, industry experts are keenly observing whether Netflix will fully commit to a theatrical release for “Narnia” or limit its theatrical ambitions.
Greta Gerwig’s involvement as director sets high expectations, especially following her critical acclaim for projects such as “Little Women” and “Barbie.” Her approach to reimagining classic narratives has sparked excitement and curiosity within both the fanbase and the broader film community. Gerwig’s inclination for authentic storytelling aligns seamlessly with the richness of Lewis’s work, suggesting that the final product could breathe new life into the franchise. However, the question lingers: can her vision transcend traditional adaptation boundaries and resonate with a modern audience?
This release is not just about “Narnia” or Netflix; it represents a broader dialogue within the film industry. By merging streaming and traditional theatrical methodologies, streaming services are not only embracing their role as content creators but are also influencing how films are distributed and consumed globally. The IMAX collaboration emphasizes the importance of creating unique cinematic experiences that attract audiences back to theaters, a critical endeavor as in-person attendance continues to recover from pandemic-related declines.
As “Narnia” gears up for its theatrical and subsequent streaming release, it stands at the intersection of innovation and tradition. Greta Gerwig’s adaptation is poised to redefine audience expectations, contribute to the ongoing evolution of film distribution, and reaffirm the relevance of theatrical experiences amidst a rapidly digital landscape. Only time will reveal how audiences and critics alike will embrace this unique blend of storytelling and format, but for now, the anticipation is palpable as we prepare to step into Gerwig’s vision of Narnia.